Gather Popular Japanese Cosmetics All in One Place! A Must-Go for Beauty Lovers: Loft Cosme Festival

Cosmetics lovers always want to check with the latest cosmetics and try new ones. Therefore, I’ll introduce those people who are suitable for the “Loft Cosme Festival 2025SS”.

It’s holding at Loft stores nationwide and on the Loft online store until Friday, April 18, 2025! This time, I’ve selected some of my highly recommended cosmetics from the lineup.

You Can Check Out All 1,216 Cosmetics!

Loft always sells all kinds of cosmetics. Most people go to store or check online whenever they need new beauty products since it has an amazing lineup. Loft also holds the Cosme Festival regularly, and this year marks its 12th anniversary.

The 28th “Loft Cosme Festival 2025 SS” is themed “Fresh Energy”. The event brings together 241 brands and a total of 1,216 products which includes skincare that helps create a healthy, hydrated glow and vibrant, glossy cosmetics that radiate energy.

Recommended Cosmetics!

The Cosme Festival is an exciting event to discover your favorite cosmetics like a treasure hunt. I’ll share the lineup a little!

■ “La Roche-Posay Tone-Up UV Rose+ Kit” (¥3,960 / Approx. $27)

The popular “Tone-Up UV Rose” has been renewed based on dermatological science. And the kit includes the full-size product along with mini versions of “Tone-Up UV Rose+,” “Mela B3 Serum,” and “Cicaplast Repair Cream B5+.” The mini size is great to try easily!

■ “THE FLOWER SHOP Silky Drop Oil” (¥3,080 / Approx. $21)

This is a multi-use oil for the face, body, and hair. It charms a beautiful shine from the oil itself combined with a luminous glow from gold pearls, giving a sheer, radiant finish. Great for effortless all-in-one care!

■ “N organic Basic Soothing Cleansing Gel” (¥3,850 / Approx. $26)

The gel cleanser gently envelops makeup and pollen, and transforms into an oil texture to reduce friction while removing impurities. The product has minimize irritation, so it’s a gentle option for cleansing.

■ “Wonjungyo Metal Shower Pencil L1” (¥1,650 / Approx. $11)

This pencil works like a concealer to subtly enhance the under-eye area for a natural, bright-eyed look. Moreover, this beige color is really beautiful!

■ “Sana Excel Protective UV Essence LB03” (¥1,540 / Approx. $10)

The UV essence has a fresh, lightweight feel. It has a limited-edition “Peony & White” scent. You can care your skin from UV rays while enjoying a great fragrance for a relaxing experience.

■ “TOCOBO Juicy Berry Plumping Lip Oil” (¥1,540 / Approx. $10)

The lip oil has a syrup-like, rich texture with a beautiful, sheer color payoff. Plant-based oils provide hydration and shine, creating fuller-looking lips. And the packaging is really adorable! Your mood will surely lift up!

■ “CipiCipi Bling Bling Highlighter 101 Pink Aura” (¥1,540 / Approx. $10)

The highlighter is infused with large pink shimmer particles that adhere well to the skin for a long-lasting glow. It has soft and sparkling hues, so it’s really stylish!

■ “dejavu Film Eyebrow Color Mocha Greige” (¥880 / Approx. $6)

This eyebrow mascara has a soft beige-toned color for a natural, airy finish without looking heavy. Furthermore, the shade blends are nice with the skin for a seamless look.

■ “Refa HEART COMB Aira Shine Red / Aqua Blue / Emerald” (¥2,970 / Approx. $20 each)

The foldable comb gently detangles while minimizing damage to the hair, and it’s great for styling bangs and fine strands. It adds shine and smoothness. Their looks are really cute!

■ “AGARISM Sweet Bomb Thalasso Scrub – Peony Bouquet Scent” (¥2,750 / Approx. $18)

This scrub is infused with placenta (*1) and ceramide (*1) for a nourishing experience. It has an elegant peony fragrance and you can use it as both a bath salt and a foaming body wash. Enjoy its rich scent so that you can relax.
*1: Moisturizing ingredient

There are a lot of cosmetics and skincare items! I recommend going there when you have plenty of free time, so why not find your favorite items? You’ll definitely be excited!

[Overview]
Period: March 1, 2025 (Saturday) – April 18, 2025 (Friday)
Locations: Loft stores nationwide and online

Note: Prices listed in this article include tax.