Affordable and Cute Sanrio Goods You Can Buy at DAISO Japan in 2025!

“Sanrio” is a globally popular brand known for its cute characters. They bring happiness just by looking at them. But we sometimes can’t buy those goods at specialty stores or variety stores because they are expensive. So I’ll recommend buying them at the 100-yen shop “DAISO”. There are all kinds of items and you can buy them at an affordable price. This article, I’ll introduce some recommended Sanrio items picked by a Sanrio-lover writer from Living in Japan.

Suitable for Small Items Storage! [Sanrio] Mini Bags

Mini Bags are really useful for carrying small items like cosmetics, stationery, or medicine. They’re also good for keeping your bag organized! I recommend having ones in different shapes and sizes because it can make it easier to carry all kinds of small essentials. At DAISO, it provides a lot of cute Sanrio-designed mini bags!

■ Sanrio Characters Boat-Shaped Makeup Bag (¥110 / Approx. $0.7)

The boat-shaped makeup bag measures approximately W10×H15cm with a 6cm gusset. It has a good gusset which has plenty of space, so you can store cosmetics and so on.

It features designs of a lot of Sanrio characters, including “CINNAMOROLL”, “HELLO KITTY”, “POMPOMPURIN”, “KUROMI”, “POCHACCO”, “LITTLE TWINS STARS (KIKI AND LALA)”, and “MY MELODY”.

<Review>
The pastel green color paired with the blue zipper is a cool design! It’s not only cute but also chic, so it’s great for using at the office.

I tried putting on some cosmetics, and it can store 10 items. For me, that’s more than enough!

The gusset is very convenient to make it easy to pack things inside. And, it’s compact size, so I can easily put it in my bag!

■HELLO KITTY Mini Makeup Bag (¥110 / Approx. $0.7)

A compact makeup bag with a HELLO KITTY design. It measures W8.5 × H7.5 cm, it fits comfortably in the palm of your hand.

On the back, “はろーきてぃ” is written in hiragana, it’s so cute!

<Review>
This size is suitable for putting into a smaller bag. You can store a few small cosmetics like lipstick or eyeshadow for touch-up makeup on the go, or even for putting on wireless earbuds. It has a 5 cm gusset, so it can stand upright on its own.

And the bright pink color makes it cheerful and lifts your mood!

■CINNAMOROLL & POCHACCO Makeup Bag (¥110 / Approx. $0.7)

A larger-sized pouch features designs of CINNAMOROLL and POCHACCO, which measure approximately W20 × H14 cm.

Both characters have glossy and sparkling eyes that make them irresistibly cute! Moreover, the light blue color gives a fresh and breezy atmosphere.

The zipper with soft pink design is another charming point, and it opens and closes smoothly.

<Review>
The design is so cute, I’m happy just by looking at it. I can store anything since it’s large, and the transparent vinyl material allows me to see what’s inside.

I tried using it for stationery! Pens, small notebooks, and other supplies fit neatly, making it super useful for work or studying. It’s spacious, but the lack of gusset keeps it slim, so I can easily put it into your bag!

■Sanrio Characters Zipper Case (¥110 / Approx. $0.7)

A zipper case which features lively Sanrio characters. The set includes two sizes: S (approx. W11.2 × H5.7 cm) and M (approx. W12 × H8 cm).

The S-size pouch designs of KUROMI, MY MELODY, HELLO KITTY, CINNAMOROLL, and POCHACCO.

On the other hand, the M-size pouch features LITTLE TWIN STARS (KIKI & LALA), HELLO KITTY, POMPOMPURIN, and KEROKEROKEROPPI.

<Review>
Getting two pouches for just 110 yen is a good deal! The S-size is great for storing small items like medicine or hairpins. It’s also great for keeping small sticky notes organized, which often get messy in a pencil case.

The M-size is a good ideal for cards. It’s especially handy for storing point cards, coupons, or necessary receipts that you don’t put in your wallet. You will not worry about lost small items thanks to this case!

Enjoy Drinking Time! [Sanrio] Plastic Bottle Holder and Cup

Staying hydrated is important, whether you’re at home or go out! It makes sure to drink water regularly to keep your throat refreshed. I’ll share two handy items to help you stay hydrated.

■Sanrio Characters Aluminum Bottle Sleeve (¥110 / Approx. $0.7)

A convenient bottle sleeve for carrying drinks when you go out. It measures approximately 7 × 18.5 cm, it’s a great size to hold a 500ml plastic bottle.

It is made of aluminum, it provides insulation for both hot and cold beverages, so it is reliable year-round—whether in winter or summer!

The design features a lineup of beloved Sanrio characters, including HELLO KITTY, DEAR DANIEL, MY MELODY, POMPOMPURIN, KEROKEROKEROPPI, KUROMI, LITTLE TWIN STARS (KIKI & LALA), CINNAMOROLL, and POCHACCO.

<Review>
I usually carry a café latte in a plastic bottle, and I tried putting it, then it fit perfectly into this item.
Every angle is adorned with sweet Sanrio characters, so I’m really heartwarming. Especially when I’m feeling tired, just looking at these characters makes me happy. It has so many characters, you will surely find your favorite!

■Sanrio Characters Cup (¥110 / Approx. $0.7)

It’s a great cup for drinking something at home! It measures approximately W8.4 × H12.5 cm and holds up to 450ml. It is made of lightweight plastic. I think it’s very durable.

The design features a variety of Sanrio characters, including MY MELODY, POCHACCO, HELLO KITTY, KEROKEROKEROPPI, BUNNY & MATTY, MARRON CREAM, TUXEDOSAM, CINNAMOROLL, POMPOMPURIN, PATTY & JIMMY, CHEERY CHUMS, LITTLE TWIN STARS (KIKI & LALA), KUROMI, and more.

You will surely find your favorite since there are so many characters. In my case, I love MARRON CREAM! It’s really cute and it makes me smile.

<Review>
The size is just right and I can easily hold it! And the 450ml capacity is great for everyday use. I love that I can see Sanrio characters from every angle. By the way, I tried pouring orange juice over it, and the color became even prettier!

Hygiene Goods By [Sanrio]! Cotton Swab and Toothbrush Case

Hygiene items such as cotton swabs and toothbrushes that are commonly kept in the bathroom. You can use it more enjoyable if they feature Sanrio designs!

■POMPOMPURIN Cotton Swabs (¥110 / Approx. $0.7)

The case and cotton swabs are designed with a pretty POMPOMPURIN. The set includes 80 cotton swabs neatly stored in a compact case measuring approximately W4.5 × H2.5 × D3.5 cm.

Each cotton swab is about 7.5 cm long.

The POMPOMPURIN designed every swab!

＜Review＞
The cotton swabs are soft and gentle on the skin, so I can use them comfortably. One end of each swab is spiral-shaped, which makes them even more convenient. In addition, with 80 swabs in the case, you won’t have to worry about running out anytime soon—a good point!

Even after you’ve used all 80 swabs, the case can still be repurposed. For example, you can refill it with new swabs or use it to store small items like hair ties and hairpins. The simple design suits well with various interior styles.

■CINNAMOROLL & MY MELODY Toothbrush Stands (¥110 / Approx. $0.7 each)

These toothbrush stands are the suitable size for holding a single toothbrush. They measure approximately W4.1 × H2.5 × D3.5 cm, so they are compact and practical.
DAISO provides several designs to choose from, but this time, I picked the lovely CINNAMOROLL and MY MELODY versions. They are very charming!

＜Review＞
Actually, I’ve been using this toothbrush stand for years and love it. It has a compact size and I can easily place anywhere without taking up much space. Most importantly, the cute design has made brushing my teeth more enjoyable!

Sweet Shape! [Sanrio] Laundry Net

When you are doing laundry, small items like socks and handkerchiefs get scattered or lost. To solve this, why not use a laundry net? Laundry nets are also important for maintaining the shape of your delicate items, you can keep them neat and intact during washing.

■CINNAMOROLL Laundry Net (¥220 / Approx. $1.4)

The final item I’m introducing is a laundry net designed in the shape of CINNAMOROLL. It charms a cushioned mesh material for added protection.

The zipper has a cover to prevent it from opening while washing. As a general guide, you can put approximately three handkerchiefs, two pairs of stockings, or two pairs of socks.

＜Review＞
The CINNAMOROLL design is definitely cute! I think even the most tedious laundry tasks feel more enjoyable by this. It’s good for washing small items with ease. I tried putting three handkerchiefs, and I could fit completely on it. The sweet CINNAMOROLL helps your laundry!

Every day will be more enjoyable if you spend it surrounded by your favorite items. Sanrio characters are especially charming and have the power to make people happy. Let’s stay positive and enjoy using them. You should check Sanrio goods out at Daiso near your house.

Edited and written by Asami.i

DAISO